But even red herrings like Ethan Haas only worked to the benefit of the Cloverfield publicity campaign: even though it had nothing to do with the film, it kept the conversation going.
There were idee cadeau tire bouchon no post-credits scenes, blockbusters rarely broke over a code promo galerie chic billion dollars at the box office, and the type of hyper-analysis and GIF-ification that happens online anytime a trailer drops was only for the hardcore fans.
And theres this weird way where you can go see the movie and its one experience.Although the success of Cloverfields viral campaign hasnt been directly replicated, it awakened a marketing monster that continues to roar along.Someone yells, Its alive!Heres a quick video documenting the concept and the flights.In 2018, that term is most closely associated with mobile games like Pokemon Go, but for the purposes of movie marketing ARGs functioned as promotional scavenger hunts, prompting dedicated fans to scour the web for clues pertaining to a new piece of media.The video shows staff launching the craft, which close up resemble bizarre kites rather than people, before flying them around landmarks such as the Brooklyn Bridge and Statue of Liberty.Jamie and Teddy (which can be accessed with the password jllovesth Missing Teddy Hansen, a Blogspot page about a man who has gone missing in the attacks; tidowave.During the hunt for Cloverfield clues, many speculated that another website, m, bore some connection to the film.About 30 seconds in, the lights go out.Plus, the word of mouth generated by events like this can be powerful.The many changes the internet has wrought on our consumption of and engagement with popular cinema are not owed entirely to Reeves film, but at the very least it is a valuable case code promo magicpc fr study, and an early adopter of a system weve grown accustomed.In my mind, I guess the optimal scenario would be that a person who had already seen the movie trailer, would later see flying people and then make the connection.Participants in the ARG then had a vested interest in going to see the movie: to find out if their pet theories made it into the finished product, or if even more clues emerged.
Soaring: The three mysterious figures hover over New York City's Brooklyn Bridge.Most found footage films afterward were relegated to the direct-to-video dustbin.Despite lamentably little information to go on in the video, TechCrunch figured out that the project was a promotion for the movie.Cyberspace is a fickle mistress, and that is part of the danger and appeal of viral marketing campaigns.Theres a post on Aint It Cool News from 9 July, 2007 entitled JJ Abrams drops Harry a line on all this 1-18-08 stuff.Scroll down for video, flying high: A human-shaped RC plane flies above the Statue of Liberty for a spectacular illusion as part of a new movie campaign.Chronicle and, project.Part of the difficulty in writing about a viral marketing campaign that took place a decade ago is that many of its most vital pieces no longer exist m now redirects to the Paramount website, while m takes you to the films official Facebook page.Among these hints were websites for Slusho, a fictional soft drink brand which has become a recurring an Easter egg in Abrams filmography, and Tagurato, a non-existent Japanese company somehow involvement in the unearthing of the Cloverfield monster.
For many movie fans, the ensuing months disappeared down a rabbit hole of clues, rumours and red herrings about the film known at that time simply by its release date: 1-18-08.